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Tips to Improve Your SEO

Once long ago optimizing your site for search engines meant adding meta data to your website. Then the rules changed and it was a little more complicated than that. Suddenly there were other things that mattered to search engines such as keyword density and tags of certain importance like title tags and link tags in and out. Here are a few things that you need to know in order to make your website stand out to search engines.

Keywords
You want your keywords to show up on your page, but the truth is that you don’t want them to show up too often . Making the page full of the same keyword over and over again is very suspicious to search engines. Instead you will want to write the page so that it sounds natural and use the specific keywords no more than once in a sentence, preferably no more than once in a paragraph if the page is long.

MetaTags
There are a few things to remember about metatags . The first thing that you want to know is that most search engines don’t even look at them anymore. The few that do put little importance on them. This is because people for a long time were abusing them. Search engines now rely on what is actually on the page. There are two sides to the argument as to whether you should put them in anyway. Some search engines do look at them and will take them into account at least a little which can improve your page rank in search engines that are not Google. On the other hand people can look at them if they are tech savvy and see what keywords you are competing for. This means that competitors can change their strategy accordingly. It is a trade off and you can choose how you want to play it.

Titles
Use your titles to both attract people and attract search engines. There are some SEO tool s that can help with this. Try to put the keyword in the first two words and then leave it alone. Don’t add it into the title over and over again because it will looks suspicious and it will be a turn off for people who might have otherwise clicked on it.

posted by Aisha in Technology and have No Comments
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