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Benefits of Search Engine Optimization and Reputation Management

We live in a fast-paced, technological world that is always looking for a new and more efficient ways of getting the job done. For business owners this often means new ways of marketing their business and product.  It is no longer enough just to have a well-designed, easy to use website.  With millions of websites currently live, it is easy for one to get lost and fall between the cracks.  This is where search engine optimization can help.  Search engine optimization not only increases the websites ranking on search engines such as Google, but it also increases the traffic to the website.  This will help draw in new potential clients as well as advertise to new customer bases.  With an increase in internet and social media site use, marketing has never been easier or more affordable.

However, as with most things, we must take the good with the bad.  With more and more people creating and using blogs and personal sites, one disgruntled customer, or former employee, is all it takes to tarnish a business’ reputation.  In a method similar to the search engine optimization, marketing agencies can begin a process of reputation management.  This involves increasing the ranking of positive sites in an effort to lower the ranking of the negative.  It is not necessary to wait for those negative sites to pop up.  By beginning this process early, before there are any negative comments, there is less damage control that will need to be done if and when they do show up.

Reputation management is a method that is often used by politicians, celebrities and other high profile people.  If an effort to save their businesses, positions and endorsements they utilize the methods of reputation management.  However there are cases, such as Tiger Woods, where there is not much that can be done.

posted by Aisha in Business and have No Comments

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